@book { ImplementationvonEfficientConsumerResponseProjektenECRinderSupplyChainSC,
    title = "Implementation von Efficient Consumer Response-Projekten (ECR) in der Supply Chain (SC)",
    author = "Andreas {Kretzschmar}",
    year = "2001",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783832434915",
    url = "https://m.diplom.de/document/219156"
}