@book { ManagementdesMarkenwertsbeiLuxuskonsumgtern,
    title = "Management des Markenwerts bei Luxuskonsumgütern",
    author = "Daniela {Rogall}",
    year = "2001",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783832433956",
    url = "https://m.diplom.de/document/219069"
}