@book { KonsumenteninNetzCommunities, title = "Konsumenten in Netz-Communities", subtitle = "Hintergründe, Formen, Kommunikation", author = "Ruth {Schneeweiß}", year = "2000", publisher = "Diplom.de", address = "Hamburg, Deutschland", doi = "10.3239/9783832428846", url = "https://m.diplom.de/document/218611" }