@book { VertikalesMarketingmittelsECommerce,
    title = "Vertikales Marketing mittels E-Commerce",
    subtitle = "Potentiale für Marketing & Vertrieb im Business-to-Business Sektor der Lebensmittelindustrie",
    author = "Matthias {Schenk}",
    year = "2000",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783832427054",
    url = "https://m.diplom.de/document/218447"
}