@book { InternetBranding,
    title = "Internet Branding",
    subtitle = "Markenbildung und -führung von Internet-Dienstleistungen",
    author = "Dirk {Eckert}",
    year = "2000",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783832424398",
    url = "https://m.diplom.de/document/218237"
}