@book { InternetalsMarketinginstrumentdesAutomobilhandels,
    title = "Internet als Marketinginstrument des Automobilhandels",
    subtitle = "Am Beispiel der Mercedes Benz Niederlassung Mönchengladbach / Krefeld",
    author = "Tanja {Riesner}",
    year = "1998",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783832410513",
    url = "https://m.diplom.de/document/216943"
}