@book { OnlineServiceCenter, title = "Online Service Center", subtitle = "Die Integration von Internet und Call Center als Instrument zur Kundenbindung im Rahmen des Relationship Marketing", author = "Markus {Wierl}", year = "1998", publisher = "Diplom.de", address = "Hamburg, Deutschland", doi = "10.3239/9783832410476", url = "https://m.diplom.de/document/216939" }