@book { DieWahlderMarkteintrittsstrategieiminternationalenVersandhandel,
    title = "Die Wahl der Markteintrittsstrategie im internationalen Versandhandel",
    author = "Marcus {Wilke}",
    year = "1998",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783832409357",
    url = "https://m.diplom.de/document/216835"
}