@book { EintrittsstrategienindenchinesischenMarkt,
    title = "Eintrittsstrategien in den chinesischen Markt",
    author = "Joachim {Heim}",
    year = "1998",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783832408251",
    url = "https://m.diplom.de/document/216730"
}