@book { HumorinderWerbung,
    title = "Humor in der Werbung",
    subtitle = "Eine exemplarische Untersuchung der deutschen Fernsehwerbung",
    author = "Ricarda {Maresch}",
    year = "1997",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    url = "https://m.diplom.de/document/216017"
}